☕ Cool Beans × Claude

Your playbook, Corey.

Three sessions. Each one builds on the last. Come back here to pick up where you left off.

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Four words. That's all you need.
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Terminal
The black window on your Mac where you type commands. Like texting your Mac directly — no clicking, just typing. You'll open it 3 times total in this whole guide.
Cmd + Space → "Terminal"
🤖
Claude Code
Claude that lives in Terminal and can actually do things on your Mac — read files, write files, connect to Gmail. Unlike claude.ai which just chats in a browser tab and can't touch anything.
type: claude
🔌
Connector
A plugin that gives Claude a new power. Run one command and Claude gains access to an app. In Session 2 you'll add the Gmail connector — that's the only one you'll ever need right now.
claude mcp add gmail
📁
Work folder
A folder on your Mac called coolbeans-growth. Every file Claude creates lands here — your site audit, your FAQ draft, everything. You create it once in Session 1, then it's always there.
~/coolbeans-growth
Install Claude Code
One command in Terminal — takes about 2 minutes
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What's the difference?
Claude.ai browser · just chat
You ask, it answers in the window
Can't see your files or inbox
You copy/paste everything yourself
Like texting a smart friend — great advice, but can't go do the thing for you.
VS
Claude Code on your Mac · does things
Connects to Gmail with your permission
Creates files on your Mac
Delivers finished output — not just advice
Like an assistant who goes into your inbox and comes back with a finished draft.
  1. Open Terminal — Cmd + Space, type "Terminal", press Enter
  2. Paste the command below and press Enter
  3. When it finishes, type claude and press Enter
  4. Log in with your Anthropic account (same as claude.ai)
Terminal — paste this 
npm install -g @anthropic-ai/claude-code
If you see "command not found: npm" — install Node first: brew install node
Let Claude scan your site — first real result in 5 minutes
Create your work folder, open Claude, paste one prompt
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  1. Paste the first command — it creates your folder and opens Claude inside it
  2. Once Claude is open, paste the prompt below it
  3. Read what it finds — screenshot it and send to Andriy
Step 1 — open Claude in your work folder 
mkdir -p ~/coolbeans-growth && cd ~/coolbeans-growth && claude
Step 2 — paste this prompt into Claude 
Analyze coolbeanscomedy.com for me. I'm the owner, Corey Martin Craig.

Tell me:
1. What's missing or broken that's hurting me on Google
2. What Google currently sees vs what it should see
3. The 3 highest-impact things to fix first

Be specific. Don't be polite about it.
Connect Gmail to Claude
One command, one Google login — Claude can read your inbox
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Is this safe?

Yes. It uses Google's standard "Sign in with Google" — the same button you've clicked a hundred times. Claude only reads what you ask it to. You can revoke access any time from your Google account settings.

  1. Open Terminal: cd ~/coolbeans-growth && claude
  2. Paste the command below and press Enter
  3. A Google login window opens — sign in with corey@coolbeanscomedy.com
  4. Test: ask Claude "how many unread emails do I have?"
Terminal 
claude mcp add gmail
Run the FAQ extraction — get the HTML file
Paste one prompt → Claude reads 100 emails → FAQ draft lands on your Mac
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What happens when you run this
1
Your Gmail sent folder
2 years of replies hiding patterns
→
2
Claude reads 100+ emails
Finds what you keep repeating
→
3
Top 25 questions found
"Can my kid join?" etc.
→
4
Answers in your voice
Warm, direct, a little funny
→
5
FAQ HTML on your Mac
Ready to paste into Squarespace
  1. Open Claude: cd ~/coolbeans-growth && claude
  2. Paste the prompt below
  3. Claude confirms Gmail access before starting — let it run (~10 min)
  4. It saves faq-draft.html to your folder — send that file to Andriy
Prompt — paste into Claude Code 
I run Cool Beans Comedy, a stand-up school in Pasadena. I need a FAQ page for my website.

Read my Gmail sent folder from the last 2 years. My replies show what students, parents, and corporate contacts keep asking me.

Step by step:
1. Read 100+ emails from my sent folder — find what I keep repeating
2. Find the top 25 most-asked questions
3. Group by theme: classes, kids, shows/recordings, corporate, pricing, what to do next
4. Write a short answer for each — warm, direct, a little funny. No corporate speak.
5. Build it as an HTML page with accordion sections and my colors (#FFD700 yellow, dark background)
6. Save it as faq-draft.html in my current folder

Don't start until you confirm you have Gmail access.
What is SEO?

SEO = Search Engine Optimization. It means making changes so when someone Googles "comedy classes Pasadena," your site shows up — not a competitor's. Right now Google knows almost nothing about Cool Beans. Two tasks fix the biggest gaps.

Write meta descriptions — Claude writes, you paste
The two lines under your site in Google results — currently blank
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What's a meta description?

The short summary under your site name when someone Googles you. Yours are blank — Google makes up random text. Two sentences you write beats anything Google guesses.

  1. Go to claude.ai (free account is fine)
  2. Paste the prompt below
  3. Copy the 6 descriptions Claude writes
  4. Squarespace → Pages → gear icon → SEO tab → paste each one
Prompt — paste into Claude.ai 
Write meta descriptions for my comedy school. Each under 155 characters with a clear call to action, for someone Googling comedy classes in Pasadena.

Facts:
- Cool Beans Comedy, Pasadena CA (Ice House, 24 N Mentor Ave)
- 6-week stand-up bootcamp, $476.69/seat
- Alumni: Nate Bargatze, Iliza Shlesinger, Hasan Minhaj, Taylor Tomlinson
- Co-instructor: Suzanne Luna, 6-time Daytime Emmy winner
- 5.0 stars, 134 Yelp reviews. Corporate: Kaiser, Caltech, Warner Bros.

Write one for: Homepage, Classes, Corporate, Shows, About, Contact.
Unblock AI search engines from your site
ChatGPT and Perplexity can't find you right now — 2-min Squarespace fix
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Why this matters

When someone asks ChatGPT "best comedy school in Pasadena" — you can't appear. Squarespace blocks AI search engines by default. One settings change lets them in.

  1. Squarespace → Settings → Advanced → External Services
  2. Find "Search Engine Crawlers" → allow all crawlers
  3. If that's missing: Settings → Advanced → robots.txt → remove Disallow lines for GPTBot, ClaudeBot, PerplexityBot
  4. If neither exists: Squarespace support chat → ask to unblock AI crawlers